Screen Library三张嘴传天下：口碑营销新艺术 = Grapevine：the new art of word-of-mouth marketing
Saved in:
| Main Authors: | ; |
|---|---|
| Group Author: | ; |
| Published: |
中国人民大学出版社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
营销智慧 ; 16 |
| Subjects: | |
| Carrier Form: | 170页: ; 23cm |
| ISBN: | 978-7-300-08064-2 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/7722 |
| Contents: | 本书揭示了口碑营销的奥秘。主要内容包括：三张嘴传天下、谁在谈论产品、口碑不是峰鸣、口碑如何激增、影响人力物的神话等。 |