Screen Library战略管理获取持续竞争优势 = Gaining and sustaining competitive advantage
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
机械工业出版社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2013 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 350页: ; 26cm |
| ISBN: | 978-7-111-43844-1 |
| Index Number: | F272 |
| CLC: | F272.1 |
| Call Number: | F272.1/7772 |
| Contents: |
华章教育 本书从企业的层面展开，提出了资源基础理论。以VRIO为理论框架，统领各个章节的内容。在本书中，VRIO作为一种机制，整合了战略管理理论的两个主流视角——定位观和资源基础观。 |