Principles of marketing (Seventeenth edition) / 市场营销原理 / 菲利普·科特勒, 加里·阿姆斯特朗著.

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Bibliographic Details
Main Authors: Kotler, Philip.
Group Author: Armstrong, Gary (Gary M.)
Published: 清华大学出版社,
Publisher Address: 北京 :
Publication Dates: 2021.
Literature type: Book
Language: English
Edition: 第1版.
Series: 清华营销学系列英文版教材
Subjects:
Item Description: "新形态教材."
Carrier Form: xix, 592 pages : illustrations ; 26 cm.
Bibliography: Includes bibliographical references.
ISBN: 9787302576211
7302576211
Index Number: HF5415
CLC: F713.5
Call Number: F713.5/K874-1/17th ed./chi