Principles of marketing (Seventeenth edition) / 市场营销原理 / 菲利普·科特勒, 加里·阿姆斯特朗著.
Saved in:
Main Authors: | |
---|---|
Group Author: | |
Published: |
清华大学出版社,
|
Publisher Address: | 北京 : |
Publication Dates: | 2021. |
Literature type: | Book |
Language: | English |
Edition: | 第1版. |
Series: |
清华营销学系列英文版教材
|
Subjects: | |
Item Description: | "新形态教材." |
Carrier Form: | xix, 592 pages : illustrations ; 26 cm. |
Bibliography: | Includes bibliographical references. |
ISBN: |
9787302576211 7302576211 |
Index Number: | HF5415 |
CLC: | F713.5 |
Call Number: | F713.5/K874-1/17th ed./chi |