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Improving the visibility and use of digital repositories through SEO /

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Bibliographic Details
Main Authors: Arlitsch, Kenning
Group Author: OBrien, Patrick S., 1963
Published: ALA TechSource, an imprint of the American Library Association,
Publisher Address: Chicago :
Publication Dates: [2013]
Literature type: Book
Language: English
Series: A LITA guide
Subjects:
Library Web sites > Design
Library Web sites > Statistical methods
Web search engines
Electronic information resources > Management
Digital libraries
Institutional repositories
Libraries and the Internet
Web Site
Design
Elektronische Bibliothek
Suchmaschinenoptimierung
Carrier Form: viii, 128 pages : illustrations ; 23 cm.
Bibliography: Includes bibliographical references (pages 113-120) and index.
ISBN: 9781555709068 (paperback : alkaline paper) :
1555709060 (paperback : alkaline paper)
Index Number: Z674
CLC: G250.76
G250.72
Call Number: G250.72/A724
Contents: What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.

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