广告媒体研究 = Advertising media research
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Main Authors: | |
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Published: |
中国传媒大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2008 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 173页: ; 24cm |
ISBN: | 978-7-81127-210-9 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/2283-2 |
Contents: |
21世纪广告学实用教材 本书共十章,内容包括:电视媒体、报纸媒体、广播媒体、杂志媒体、户外媒体等。 |