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Marketing 3.0 from products to customers to the human spirit /

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,...

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Bibliographic Details
Main Authors: Kotler, Philip.
Corporate Authors: Wiley InterScience (Online service)
Group Author: Kartajaya, Hermawan, 1947-; Setiawan, Iwan.
Published:
Literature type: Electronic eBook
Language: English
Subjects:
Marketing.
BUSINESS & ECONOMICS > General. > General.
BUSINESS & ECONOMICS > Distribution.
Electronic books.
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9781118257883
Summary: Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.: Explains the future of marketing, along with why m.
Carrier Form: 1 online resource (xv, 188 p.) : ill.
Bibliography: Includes bibliographical references and index.
ISBN: 9781118257883 (electronic bk.)
111825788X (electronic bk.)
9780470598825 (hbk.)
0470598824 (hbk.)
9780470609668 (e-book)
0470609664 (e-book)
9780470609798
0470609796
1282687506
9781282687509
Index Number: HF5415
CLC: F713.5
Contents: Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index.

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