Marketing 3.0 from products to customers to the human spirit /
Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,...
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Group Author: | ; |
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Literature type: | Electronic eBook |
Language: | English |
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Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781118257883 |
Summary: |
Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.: Explains the future of marketing, along with why m. |
Carrier Form: | 1 online resource (xv, 188 p.) : ill. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781118257883 (electronic bk.) 111825788X (electronic bk.) 9780470598825 (hbk.) 0470598824 (hbk.) 9780470609668 (e-book) 0470609664 (e-book) 9780470609798 0470609796 1282687506 9781282687509 |
Index Number: | HF5415 |
CLC: | F713.5 |
Contents: | Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index. |