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CLC: O - 数理科学和化学

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Becoming a category of one how extraordinary companies transcend commodity and defy comparison /

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. P...

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Bibliographic Details
Main Authors: Calloway, Joe
Published:
Literature type: Electronic eBook
Language: English
Edition: 2nd ed., rev. and updated.
Subjects:
Benchmarking Management
Corporate image
Brand name products
Electronic books
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9781118256176
Summary: A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up.
Item Description: Includes index.
Carrier Form: 1 online resource (xiv, 251 pages)
ISBN: 9781118256176 (electronic bk.)
1118256174 (electronic bk.)
9780470529331 (electronic bk. : Adobe Digital Editions)
0470529334 (electronic bk. : Adobe Digital Editions)
9780470529355 (electronic bk. : Adobe Digital Editions)
0470529350 (electronic bk. : Adobe Digital Editions)
9780470529348 (electronic bk. : Mobipocket Reader)
0470529342 (electronic bk. : Mobipocket Reader)
Index Number: HD62
CLC: F273.2
Contents: We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one.

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