Understanding consumer behavior and consumption experience /
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided b...
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Main Authors: | |
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Corporate Authors: | |
Group Author: | |
Published: |
IGI Global,
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Publisher Address: | Hershey, Pa. : |
Publication Dates: | [2015] |
Literature type: | eBook |
Language: | English |
Subjects: | |
Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6 |
Summary: |
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher. |
Carrier Form: | PDFs (303 pages) |
Bibliography: | Includes bibliographical references. |
ISBN: | 9781466675193 |
Access: | Restricted to subscribers or individual electronic text purchasers. |
Index Number: | HF5415 |
CLC: | F713.55 |
Contents: | Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market. |