国际市场营销
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Main Authors: | ; |
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Group Author: | |
Published: |
商务印书馆
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Publisher Address: | 北京 |
Publication Dates: | 1996 |
Literature type: | Book |
Language: | Chinese |
Series: |
市场经济研究丛书 |
Subjects: | |
Carrier Form: | 205页: 图表 ; 21cm |
ISBN: | 7-100-01765-3 |
Index Number: | F740 |
CLC: | F740.4 |
Call Number: | F740.4/2584 |
Contents: | 译自: International dimensions of marketing/Vern Terpstra. -- Wadsworth Pub. Co., 1993. -- 每章后附思考题与进一步阅读材料 |