Screen LibraryLegends in marketing. Paul E. Green /
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
SAGE Publications,
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| Publisher Address: | Los Angeles : |
| Publication Dates: | 2017. |
| Literature type: | Book |
| Language: | English |
| Series: |
Legends in marketing
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| Subjects: | |
| Carrier Form: | 6 volumes : illustrations, forms ; 25 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9789386042941 (set) : 9386042940 (set) |
| Index Number: | HF5415 |
| CLC: | F713.50 |
| Call Number: | F713.50/G797 |
| Contents: | Volume 1. Multidimensional scaling and positioning -- volume 2. Clustering and segmentation -- volume 3. Conjoint analysis: the pioneering years -- volume 4. Conjoint analysis: advanced methods -- volume 5. Conjoint analysis: applications -- volume 6. Marketing research. |