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Modeling for insight a master class for business analysts /

Modeling for Insight is a one-of-a-kind guide to building effective spreadsheet models of ill-structured problems and using them to generate insights. With its hands-on treatment, this book gives the reader an effective modeling process and specific modeling tools for becoming a master modeler. The...

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Bibliographic Details
Main Authors: Powell, Stephen G.
Corporate Authors: Wiley InterScience (Online service)
Group Author: Batt, Robert J.
Published:
Literature type: Electronic eBook
Language: English
Subjects:
Decision making.
Business planning.
Business > Computer simulation.
Electronic spreadsheets.
BUSINESS & ECONOMICS > Decision-Making & Problem Solving.
Business.
Electronic books.
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9780470387207
Summary: Modeling for Insight is a one-of-a-kind guide to building effective spreadsheet models of ill-structured problems and using them to generate insights. With its hands-on treatment, this book gives the reader an effective modeling process and specific modeling tools for becoming a master modeler. The real-world examples in the book are drawn from a wide range of fields, including financial planning, insurance, pharmaceuticals, advertising and manufacturing. Modeling for Insight is an ideal book for courses in business modeling, operations research, management science, and engineering at the uppe.
Carrier Form: 1 online resource (xxvii, 465 pages) : illustrations
Bibliography: Includes bibliographical references and index.
ISBN: 9780470387207
0470387203
9780470387191 (electronic bk.)
047038719X (electronic bk.)
Index Number: HD30
CLC: F272
Contents: MODELING FOR INSIGHT; CONTENTS; PREFACE; USING THIS BOOK; ACKNOWLEDGMENTS; ACKNOWLEDGMENTS FOR CASES; ABOUT THE AUTHORS; PART I; 1. Introduction; 2. Foundations of Modeling for Insight; 3. Spreadsheet Engineering; PART II; 4. A First Example--The Red Cross Problem; 5. Retirement Planning Problem; 6. Technology Option; PART III; 7. MediDevice; 8. Draft Commercials; 9. New England College Skiway; 10. National Leasing, Inc.; 11. Pharma X and Pharma Y; 12. Invivo Diagnostics, Inc.; Appendix A: Guide to Solver(®); Appendix B: Guide to Crystal Ball(®); Appendix C: Guide to the Sensitivity Toolkit.

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