Screen LibraryFashion brand internationalization : opportunities and challenges /
This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the global-by-nature...
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| Group Author: | ; |
|---|---|
| Published: |
Palgrave Macmillan,
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| Publisher Address: | New York, N.Y. : |
| Publication Dates: | [2016] |
| Literature type: | Book |
| Language: | English |
| Series: |
Palgrave studies in practice: global fashion brand management
Palgrave pivot |
| Subjects: | |
| Summary: |
This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds. |
| Carrier Form: | xviii, 142 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781137523365 1137523360 |
| Index Number: | HD9940 |
| CLC: |
F746.81 F768.305 F713.8 |
| Call Number: | F746.81/F248-1 |
| Contents: |
Overview of fashion brand internationalization : theories and trends / Ermenegildo Zegna : when family values guide global expansion in the luxury industry / Diesel : an unconventional, innovative, international-lifestyle, Italian company / The internationalization trajectory of Bossini : a fashion retailing enterprise from Hong Kong / Beaucre Merchandising Co. Ltd : a successfully internationalizing Korean apparel company / |