Strategic marketing management
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Main Authors: | |
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Published: |
Croom Helm Wiley,
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Publisher Address: | London New York |
Publication Dates: | c1981. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | 273 p.: ill. ; 22 cm. |
ISBN: | 0470272651 (Wiley) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/F794//#C272228 |
Contents: |
"A Halsted Press book." Includes bibliographical references and index. |