Screen Library广告：传播学的阐释
Saved in:
| Main Authors: | |
|---|---|
| Published: |
合肥工业大学出版社
|
| Publisher Address: | 合肥 |
| Publication Dates: | 2006 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
当代广告学系列丛书 |
| Subjects: | |
| Carrier Form: | 249页: ; 23cm |
| ISBN: | 7-81093-357-4 |
| Index Number: | F713 |
| CLC: | F713.80 |
| Call Number: | F713.80/1204 |
| Contents: | 本书阐述了广告传播概述、广告传播者分析、广告传播受众分析、广告传播内容分析、广告传播媒介分析、广告传播效果分析等内容。 |