Screen LibraryMarketing for competitiveness : Asia to the world! in the age of digital consumers /
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
World Scientific,
|
| Publisher Address: | Singapore : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiv, 288 pages : illustrations, forms ; 24 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9789813201958 (hardcover) : 9813201959 (hardcover) 9789813201965 (paperback) 9813201967 (paperback) |
| Index Number: | HF5415 |
| CLC: |
F733.046 F733.03 |
| Call Number: | F733.03/K874 |
| Contents: | Preface : The Anatomy of Change: 1. Technology as the primary driver ; 2. Political-legal, economy, and social culture as the main drivers ; 3. Market as the ultimate driver -- Part I. Marketing is Transforming? Competitive Landscape : the Dynamic Arena: 4. Product-centric perspective : connectivity in product development ; 5. Customer-centric perspective : connecting with the digital consumer ; 6. Human-centric perspective : doing good by doing well in the connected world -- Part II. Marketing is Moving? Competitive Position : the Core Essence: 7. Being strategy : from positioning to confir |