Screen LibraryMoroccan fashion : design, tradition and modernity /
"Moroccan garment design and consumption have experienced major shifts in recent history, transforming from a traditional craft-based enterprise to a thriving fashion industry. Influenced by western fashion, dress has become commoditized and has expanded from tailoring to designer labels. This...
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| Main Authors: | |
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| Published: |
Bloomsbury Academic,
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| Publisher Address: | London ; New York : |
| Publication Dates: | 2015. |
| Literature type: | Book |
| Language: | English |
| Series: |
Dress and fashion research,
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| Subjects: | |
| Summary: |
"Moroccan garment design and consumption have experienced major shifts in recent history, transforming from a traditional craft-based enterprise to a thriving fashion industry. Influenced by western fashion, dress has become commoditized and has expanded from tailoring to designer labels. This book presents the first detailed ethnographic study of Moroccan fashion. Drawing on interviews with three generations of designers and the lifestyle press, the author provides an in-depth analysis of the development of urban dress, which reveals how traditional dress has not been threatened but rather produced and consumed in different ways. With chapters examining themes such as dress and politics, gender, faith, modernity, and exploring topics from craft to e-fashion, this book will be essential reading for students and scholars of fashion, anthropology, material culture, sociology, cultural studies, gender studies and related fields"-- |
| Carrier Form: | ix, 151 pages, 16 unnumbered pages of plates : illustrations (some color) ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 135-141) and index. |
| ISBN: |
9781472524676 1472524675 |
| Index Number: | GT1582 |
| CLC: | TS941.7 |
| Call Number: | TS941.7/J351 |
| Contents: | Introduction : Eurocentricity in fashion studies ; Fashion, tradition and modernity ; The Moroccan case study -- Moroccan fashion as tradition : Moroccan fashion and politics ; Moroccan fashion and emancipation ; Moroccan fashion and Islam -- Three generations of Moroccan fashion designers : The power of the 1960s ; Generation caftan ; The misfits of the Moroccan fashion industry -- Moroccan lifestyle media : Moroccan fashion in the press ; Moroccan fashion in the ether ; Moroccan fashion in cyberspace -- The impact of foreign fashion brands : Moroccan fashion and economics ; The commodification of Moroccan fashion ; New markets -- The consumption of Moroccan fashion : Constructing identity ; Defining Moroccan fashion ; Consuming Moroccan fashion -- Conclusion : The dynamics of Moroccan fashion ; The slippery concept of authenticity ; National fashion identities. |