Screen LibraryOrganizations and social networking : utilizing social media to engage consumers /
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms&quo...
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | 2013. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9 |
| Summary: |
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher. |
| Carrier Form: | PDFs (369 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466640276 (ebook) |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Contents: | Social media activities: understanding what consumers do in social media / Kristina Heinonen -- Using social media to cultivate positive community norms / Caroline Graham Austin ... [et al.] -- Personality and social media use / Teresa Correa ... [et al.] -- How motivations for social media usage can change and what it means for e-businesses / Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan -- Understanding purchasing behavior within virtual worlds: planned purchases and impulse buying / Andreas M. Kaplan, Michael Haenlein -- Typical innovative and involvement characteristics of contributors to consumer generated media / Eric Shiu -- Can your business have one million friends?: Understanding and using blogs as one-to-one mass media / Soyean (Julia) Kim ... [et al.] -- User intention of sharing video clips on Web 2.0 social network websites / Eldon Y. Li, Shu-Hsun Chang -- Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel -- Two-sided markets and social media / Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani -- Application of social media tools by retailers / Mar ia-del-Carmen Alarc on-del-Amo, Carlota Lorenzo-Romero, Efthymios Constantinides -- Interaction between consumers and businesses through social media: trends and future / Huliane Medeiros da Silva, Gilson Gomes da Silva, Flavius da Luz e Gorg onio -- Using social network data to identify key influencers for social CRM activities / Goetz Greve -- Best practices for social CRM / Fabiana Lorenzi, Stanley Loh -- E-business planning in morphing organizations: maturity models of business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co-creation / Vandana Ahuja -- Negotiation by software agents in electronic business: an example of hybrid negotiation / Nosheen Riaz, Moez Rehman -- The transformative effect of social media: revolutionizing business models of mass production to individual production by the masses / Anna Farmery. |