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Author: Thomas,Alfred

Cover is for reference only

The rise of blockchain applications in customer experience /

"The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consu...

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Bibliographic Details
Group Author: Majeed, Mohammed, 1982- (Editor); Ofori, Kwame, 1983- (Editor); Amoako, George Kofi, 1965- (Editor); Alolo, Abdul-Raheed Akeji, 1972- (Editor); Awini, Gideon, 1987- (Editor)
Published: Business Science Reference, an imprint of IGI Global,
Publisher Address: Hershey, PA, USA :
Publication Dates: [2024]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Consumers' preferences > Technological innovations.
Consumers > Attitudes > Technological innovations.
Blockchains (Databases)
Summary: "The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students"--
Item Description: "Premier Reference Source"--Cover.
Carrier Form: xix, 304 pages : illustrations ; 26 cm.
Bibliography: Includes bibliographical references (pages 275-296) and index.
ISBN: 9781668476505
1668476509
9781668476499
1668476495
Index Number: HF5415
CLC: F713.55-39
Call Number: F713.55-39/R595

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