Screen LibraryUser experience research : discover what customers really want /
"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of...
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| Main Authors: | |
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| Group Author: | |
| Published: |
John Wiley & Sons, Inc.,
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| Publisher Address: | Hoboken, New Jersey : |
| Publication Dates: | [2022] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of who your target customers are--and what they really want in your product or service. This book explains the fundamentals of user research and testing so your new products succeed and sell. User Experience Research helps you eliminate guesswork and hunches about what the target audience actually wants--by helping you uncover big ideas and insights based on testing and research. If your team wants to create category-leading products and experiences, revitalize brands, or grow usage and adoption of a key product or service, read and implement this book together. It will help your entire team and organization focus more deeply on your target customers"-- |
| Item Description: | Includes index. |
| Carrier Form: | 269 pages : color illustrations ; 26 cm |
| ISBN: |
9781119884217 1119884217 |
| Index Number: | TS171 |
| CLC: |
F713.55 TB47 |
| Call Number: | TB47/G133 |