Screen Library好莱坞如何读懂观众 = Hollywood looks at its audience: a report of film audience research
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
华文出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2014 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 197页: ; 23cm |
| ISBN: | 978-7-5075-4093-2 |
| Index Number: | J997 |
| CLC: | J997.12 |
| Call Number: | J997.12/3122 |
| Contents: | 本书把电影测评作为了解观众的重要手段，贯穿至电影制版、发行和放映的每一个环节，从创意、片名、情节、演员、观影反映、广告渠道等业务环节的测试与评估，到观众结构和偏好的调查，再到电影的影响分析，甚至电影审查制度的态度、影院营销和语言翻译等进行了深入的研究。 |