Screen Library顾客利益代言 = Don't just relate-advocate !
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
中国人民大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2009 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
沃顿商学院图书 |
| Subjects: | |
| Carrier Form: | 235页: ; 24cm |
| ISBN: | 978-7-300-09866-1 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/7252 |
| Contents: | 本书分为11章，内容包括顾客利益代言时代的来临、互联网造就强势顾客、从推/拉式营销向信任营销的转变、强势顾客无处不在等。 |