Screen LibraryPublic relations, values and cultural identity /
As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the ma...
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| Group Author: | ; ; |
|---|---|
| Published: |
P.I.E. Peter Lang,
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| Publisher Address: | Bruxelles : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles? 0The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities. |
| Carrier Form: | 398 pages : illustrations ; 22 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9782875742513 : 2875742515 |
| Index Number: | HM1221 |
| CLC: | C912.31-532 |
| Call Number: | C912.31-532/P976/2013 |
| Contents: | pt. I. Strategic public relations, public values, and cultural identity : overview -- pt. II. Grassroots influence and community engagement -- pt. III. Cultural, national and global issues -- pt. IV. Organizational polices and public issues -- pt. V. Public opinion and networks, public sphere, and agenda building -- pt. VI. Strategic public relation : organizational roles and functions. |