Screen LibraryThe power of two：how companies of all sizes can build alliance networks that generate business opportunities
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| Main Authors: | |
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| Group Author: | |
| Published: |
Jossey-Bass,
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| Publisher Address: | San Francisco |
| Publication Dates: | c1998. |
| Literature type: | Book |
| Language: | English |
| Edition: | 1st ed. |
| Series: |
The Jossey-Bass business & management series |
| Subjects: | |
| Carrier Form: | xii, 193 p.: ill. ; 24 cm. |
| ISBN: | 0787909467 (cloth) |
| Index Number: | F272 |
| CLC: |
F272 F276.4 |
| Call Number: | F276.4/C752 |
| Contents: |
Includes index. The magic number -- The advantages of joining the power of two -- An overview of the alliance process -- Leveraged networks -- The alliance champion -- Alliance analysis -- Cocreating business opportunities -- Rules of engagement -- Trust -- Cultural criteria -- The future of alliances. |