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Innovation in a high technology B2B context : exploring supply networks, processes and management /

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. This book draws on deep...

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Bibliographic Details
Main Authors: Möhring, Monika Maria (Author)
Group Author: Finch, John (writer of foreword.)
Published: Springer Gabler,
Publisher Address: Wiesbaden, DE
Publication Dates: [2014]
Literature type: Book
Language: English
Series: Research
Subjects:
Electronic Commerce.
Industrial management > Technological innovations.
Business enterprises > Computer networks > Management.
Internet marketing.
Industrial marketing.
Summary: Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. This book draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. This book scrutinises the build-up and optimisation of sustainable supply relationships. It depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
Carrier Form: xxv, 291 pages : illustrations ; 22 cm.
Bibliography: Includes bibliographical references.
ISBN: 9783658057206 (paperback) :
3658057203 (paperback)
Index Number: HF5351
CLC: F713.36
Call Number: F713.36/M699

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