Screen LibraryOnline video revolution : how to reinvent and market your business using online video /
"The Internet is changing. Once a text based medium, it's now transitioning into a video based one. Simply put, marketing to your customers online using traditional techniques no longer works. Why video? It has the power to engage your customers and prompt a response. It can increase the t...
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| Published: |
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| Literature type: | Book |
| Language: | English |
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| Summary: |
"The Internet is changing. Once a text based medium, it's now transitioning into a video based one. Simply put, marketing to your customers online using traditional techniques no longer works. Why video? It has the power to engage your customers and prompt a response. It can increase the time they stay on your site, influence what they buy, and feed their desire to trust you. This book will teach you how to properly utilize video to help bring your product to life and increase your conversions. Online video expert, John Cecil, provides a guide to successfully incorporating video into your ma |
| Carrier Form: | x, 208 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. [193]-202) and index. |
| ISBN: |
9781137003072 (hbk.) : 1137003073 (hbk.) |
| Index Number: | HF6146 |
| CLC: | F713.8-39 |
| Call Number: | F713.8-39/C388 |
| Contents: | Machine generated contents note: 1.Lights, Camera, Action! Text Goes to Video-Based Content -- 2.Video in the Media Mix: Where It's Been and Where It's Going -- 3.Participate in the Video Revolution -- 4.Creating Video: Top Considerations for Production Success -- 5.Return on Investment (ROI) -- 6.Delivery -- 7.Video Production -- 8.Video SEO---The Science of Getting Seen -- 9.Make Your Videos Social -- 10.Taking Your Video to the Bank. |