Screen LibraryThe new political capitalism : how businesses and societies can thrive in a deeply politicized world /
Divided by a common language or doomed to be constantly at odds with each other? The worlds of business and politics may often seem to go hand in hand, but in reality can often make for fractious partners. Can business ever be truly apolitical? And should that even be a desirable goal? The New Polit...
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| Main Authors: | |
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| Published: |
Bloomsbury Business,
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| Publisher Address: | London : |
| Publication Dates: | 2022. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Divided by a common language or doomed to be constantly at odds with each other? The worlds of business and politics may often seem to go hand in hand, but in reality can often make for fractious partners. Can business ever be truly apolitical? And should that even be a desirable goal? The New Political Capitalism bridges the gap between the reality of the relationship between politics and business, and the difficulty within the business community - even at the most senior levels - to navigate the fundamental differences between business thinking and political thinking. But there is hope... and this book demonstrates how businesses that develop effective political antennae can enhance their performance in the emerging age of Political Capitalism. Joe Zammit-Lucia argues that politics - the visible reflection of social values and cultural trends - shapes the environment in which businesses operate. More and more people are becoming politicized, in the sense that they have strong views about how our societies should function and the role that business must play - witness the rise of what some have called "political consumerism". Markets themselves are politically constructed, and investors increasingly focus on corporations' political positions - whether that is in terms the environment or society more broadly. Drawing on extensive research and case studies, The New Political Capitalism weaves together socio-political trends with business purpose, strategy and operation. From why businesses exist at all, to the importance of diversity, and what a company stands for, both culturally and politically, this book dissects the new opportunities available to those business that invest in the development of effective political antennae. |
| Carrier Form: | 288 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages [275]-285) and index. |
| ISBN: |
9781472990211 1472990218 |
| Index Number: | HD3611 |
| CLC: | F272-05 |
| Call Number: | F272-05/Z24 |
| Contents: |
Bridging the cultural divide -- What is politics? -- Markets are political constructs -- The politics of globalization -- Cultural leadership -- The political brand -- The new political capitalism. |