Screen Library企业传播原理：声誉管理的高效实施方式 = Essentials of corporate communication：implementing practices for effective reputation management
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| Main Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
中国社会科学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2015 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
声誉管理丛书 |
| Subjects: | |
| Carrier Form: | 11,252页: 图 ; 24cm |
| ISBN: | 978-7-5161-6435-8 |
| Index Number: | F272 |
| CLC: | F272.9 |
| Call Number: | F272.9/4112 |
| Contents: | 本书以系统论、整体观的方法来考察和分析企业声誉管理活动，具体内容涉及：什么是企业传播、从传播到声誉、创造身份特征与身份认同、企业品牌传播、开发声誉平台、核心利益相关方传播等。 |