Screen Library广告策划 = Advertising planning
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| Main Authors: | ; |
|---|---|
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2009 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
广告经营管理丛书 |
| Subjects: | |
| Carrier Form: | 16,270页: 图 ; 24cm |
| ISBN: | 978-7-111-26635-8 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/0212 |
| Contents: | 本书完整地介绍了广告策划业务流程、策划原则和策划项目管理；详细地介绍了广告媒介策划、促销策划、品牌策划、公关策划、会展策划的策略要点。 |