广告策划 = Advertising planning
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Main Authors: | ; |
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Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2009 |
Literature type: | Book |
Language: | Chinese |
Series: |
广告经营管理丛书 |
Subjects: | |
Carrier Form: | 16,270页: 图 ; 24cm |
ISBN: | 978-7-111-26635-8 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/0212 |
Contents: | 本书完整地介绍了广告策划业务流程、策划原则和策划项目管理;详细地介绍了广告媒介策划、促销策划、品牌策划、公关策划、会展策划的策略要点。 |