Screen Library沃利·奥林斯的品牌术 = Wally Olins: the brand handbook
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| Main Authors: | |
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| Group Author: | |
| Published: |
清华大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2012 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 106页: 彩照 ; 23cm |
| ISBN: | 978-7-302-27119-2 |
| Index Number: | F272 |
| CLC: | F272.3 |
| Call Number: | F272.3/2844 |
| Contents: | 本书内容涵盖了品牌创建过程的方方面面，从创建核心概念、品牌命名、标志设计到应用、再到管理一个成功的品牌计划。 |