Screen LibraryContemporary business 2006
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| Main Authors: | |
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| Group Author: | |
| Published: |
Thomson Higher education,
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| Publisher Address: | Mason, OH. |
| Publication Dates: | c2006. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | li, 622 p.:: ill. ; 28 cm. +4 computer optical disc (4 3/4 in). |
| Index Number: | F270 |
| CLC: | F270 |
| Call Number: | F270/B724-3/2006 |
| Contents: |
Originally published: Mason, Ohio : Thomson South-Western, c2006. Distribution is restricted to RFB&D members who have a documented print disability such as a visual impairment, learning disability or other physical disability. Includes bibliographical references and index. Business in a global environment: Business, 2006 and beyond; Business ethics and social responsibility; Economic challenges facing global and domestic business; Competing in global markets -- Starting and growing your business: Options for organizing small and large businesses; Starting your own business, the entrepreneurship alternative; Electronic commerce, the Internet and online busines -- Management, empowering people to achieve business objectives: Management, leadership, and the internal organization; Human resource management, motivation, and labor-management relations; Improving performance through empowerment, teamwork, and communication; Production and operations management -- Marketing management: Customer-driven marketing; Product and distribution strategies; Promotion and pricing strategies -- Managing technology and information: Using technology to manage information; Understanding accounting and financial statements -- Managing financial resources: Financial management and institutions; Financing and investing through securities markets -- Appendixes: Risk management and insurance; A guide to your personal finances; Developing a business plan. [This book contains] all the ... important introductory business topics ... [It includes] comprehensive cases [that] focus on two important current business developments: the need for businesses to train employees with contingency plans designed for implementation during threats of terrorist attacks; and the need for domestic firms to prepare for expansion into international markets to serve their global customers. -Back cover. |