Screen Library广告创意战略 = Creative strategy in advertising
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| Main Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
复旦大学出版社
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| Publisher Address: | 上海 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
复旦译丛公关与广告 |
| Subjects: | |
| Carrier Form: | 366页: 图 ; 24cm |
| ISBN: | 978-7-309-06742-2 |
| Index Number: | F713 |
| CLC: | F713.81 |
| Call Number: | F713.81/2913 |
| Contents: | 本书对广告创意的本质及广告创意全过程作了深入而独到的阐述。全面新颖的广告创意知识、极富操作性的撰写方法以及生动活泼的精彩案例。 |
| Note: | 译者还有：李全喜、曹姝婧、王婧津 |