Screen LibraryMapping managerial implications of green strategy : a framework for sustainable innovation /
"Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies. This book investigat...
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| Main Authors: | |
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| Corporate Authors: | |
| Group Author: | ; |
| Published: |
World Scientific Publishing Europe Ltd.,
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| Publisher Address: | London : |
| Publication Dates: | 2018. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://www.worldscientific.com/worldscibooks/10.1142/q0140#t=toc |
| Summary: |
"Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies. This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerati |
| Carrier Form: | 1 online resource (213 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781786344816 |
| Index Number: | HF5413 |
| CLC: | F713.5 |