Screen LibraryThe community manager's playbook : how to build brand awareness and customer engagement /
Community has always brought like-minded individuals together around a common purpose or cause, but in today's digital world, communities are connecting people with one another and the things they care about faster and more easily than ever before. Savvy companies think Marriott Hotels, Threadl...
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| Main Authors: | |
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| Published: |
Apress,
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| Publisher Address: | [Berkeley, CA] : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Community has always brought like-minded individuals together around a common purpose or cause, but in today's digital world, communities are connecting people with one another and the things they care about faster and more easily than ever before. Savvy companies think Marriott Hotels, Threadless, and DKNY understand that creating and fostering an online community around their product or brand is a powerful way to boost their marketing efforts, gain valuable insight into their consumers, augment consumer loyalty, and enhance their customer service efforts. But while the growth of online communities should be at the top of every company's priority list, this endeavor all too often falls by the wayside. Digital evangelist and brand marketer Lauren Perkins sets out to change this state of affairs in a must-read guide for businesses and brand builders who need to amp up their approach to online B2C community management and user acquisition. |
| Item Description: | Includes index. |
| Carrier Form: | xvi, 297 pages : illustrations ; 23 cm |
| ISBN: |
9781430249955 (paperback) : 1430249951 |
| Index Number: | HF5415 |
| CLC: |
F760.5 F713.55 |
| Call Number: | F713.55/P449 |