Screen LibraryExploring the rise of fandom in contemporary consumer culture /
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"...
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| Group Author: | |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- |
| Item Description: | "Premier reference source." |
| Carrier Form: | xxi, 300 pages : illiustrations, charts ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781522532200 152253220X |
| Index Number: | HF5415 |
| CLC: |
F713.55 F760.5 |
| Call Number: | F760.5/E967 |