Exploring the rise of fandom in contemporary consumer culture /
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"...
Saved in:
Group Author: | |
---|---|
Published: |
Business Science Reference,
|
Publisher Address: | Hershey, PA : |
Publication Dates: | [2018] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
|
Subjects: | |
Summary: |
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- |
Item Description: | "Premier reference source." |
Carrier Form: | xxi, 300 pages : illiustrations, charts ; 29 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781522532200 152253220X |
Index Number: | HF5415 |
CLC: |
F713.55 F760.5 |
Call Number: | F760.5/E967 |