Screen Library市场结构的品牌经济分析 = The brand economics study on market structure：以中国电冰箱行业的品牌竞争为例
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| Main Authors: | |
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| Published: |
经济科学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2013 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 161页: ; 23cm |
| ISBN: | 978-7-5141-3981-5 |
| Index Number: | F426 |
| CLC: | F426.619 |
| Call Number: | F426.619/4647 |
| Contents: | 本书以品牌经济学范式为分析框架，将研究的视角从厂商转移到消费者，第一次从消费者选择行为的角度研究了市场结构的决定问题。 |