Screen LibraryAuthenticity：what consumers really want
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| Main Authors: | |
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| Group Author: | |
| Published: |
Harvard Business School Press,
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| Publisher Address: | Boston, Mass. |
| Publication Dates: | c2007. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiii, 299 p.: ill. ; 25 cm. |
| ISBN: |
9781591391456 (hardcover : alk. paper) 1591391458 |
| Index Number: | F713 |
| CLC: | F713.55 |
| Call Number: | F713.55/G488 |
| Contents: |
Includes bibliographical references (p. [253]-281) and index. Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of au |