Legends in marketing. Philip Kotler /
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Main Authors: | |
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Group Author: | |
Published: |
SAGE Publications,
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Publisher Address: | New Delhi, India : |
Publication Dates: | 2012. |
Literature type: | Book |
Language: | English |
Series: |
Legends in marketing
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Subjects: | |
Carrier Form: | 9 volumes : illustrations ; 26 cm. |
Bibliography: | Includes bibliographical references. |
ISBN: |
9788132105190 8132105192 |
Index Number: | HF5415 |
CLC: | F713.50 |
Call Number: | F713.50/K874 |
Contents: | V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. |