Screen LibraryLegends in marketing. Philip Kotler /
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
SAGE Publications,
|
| Publisher Address: | New Delhi, India : |
| Publication Dates: | 2012. |
| Literature type: | Book |
| Language: | English |
| Series: |
Legends in marketing
|
| Subjects: | |
| Carrier Form: | 9 volumes : illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9788132105190 8132105192 |
| Index Number: | HF5415 |
| CLC: | F713.50 |
| Call Number: | F713.50/K874 |
| Contents: | V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. |