创新管理与新产品开发 = Innovation management and new product development
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Main Authors: | |
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Group Author: | ; |
Published: |
中国市场出版社
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Publisher Address: | 北京 |
Publication Dates: | 2012 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 13,482页: 图 ; 26cm |
ISBN: | 978-7-5092-0818-2 |
Index Number: | F273 |
CLC: |
F273.1 F273.2 |
Call Number: | F273.1/2562 |
Contents: | 本书从经营战略的高度介绍了技术创新与新产品开发活动,并关注建立开放的组织架构以吸纳全方位的创新资源,强调企业的知识管理和知识产权管理。 |