Introduction to advertising media:research, planning, and buying

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Bibliographic Details
Main Authors: Surmanek Jim
Published: NTC Business Books,
Publisher Address: Lincolnwood, Ill.
Publication Dates: c1993.
Literature type: Book
Language: English
Subjects:
Carrier Form: xvii, 357 p.: ill. ; 24 cm.
ISBN: 0844235458
Index Number: F713
CLC: F713.8
Call Number: F713.8/S961/
Contents: Includes index.