Implementing a successful marketing strategy:leading CMOs on budgeting, media allocation, and achieving a successful return on investment
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Group Author: | |
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Published: |
Aspatore Books,
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Publisher Address: | [Boston, Mass.] |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Series: |
Inside the minds |
Subjects: | |
Carrier Form: | 148 p.: ; 22 cm. |
ISBN: | 9780314194787 |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/I345 |