Implementing a successful marketing strategy:leading CMOs on budgeting, media allocation, and achieving a successful return on investment

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Bibliographic Details
Group Author: Miller Debbie
Published: Aspatore Books,
Publisher Address: [Boston, Mass.]
Publication Dates: c2008.
Literature type: Book
Language: English
Series: Inside the minds
Subjects:
Carrier Form: 148 p.: ; 22 cm.
ISBN: 9780314194787
Index Number: F713
CLC: F713.5
Call Number: F713.5/I345