Screen LibraryDeveloping international strategies：going and being international for medium-sized companies
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| Main Authors: | |
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| Corporate Authors: | |
| Group Author: | |
| Published: |
Springer,
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| Publisher Address: | Dordrecht New York |
| Publication Dates: | c2012. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1007/978-3-642-24725-5 |
| Carrier Form: | 1 online resource (xxiv, 368 p.): |
| ISBN: |
9783642247255 (electronic bk.) 3642247253 (electronic bk.) |
| Index Number: | F276 |
| CLC: | F276.7 |
| Contents: |
Includes bibliographical references and index. Pt. 1. Internationalization -- pt. 2. Strategic planning in general and in the international context -- pt. 3. Strategies for going international for new markets -- pt. 4. Strategies for going international for production and sourcing -- pt. 5. Strategies for being international. |