凤凰考:建构一个新传媒
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Main Authors: | ; |
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Published: |
北京师范大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2004 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 285页: ; 24cm |
ISBN: | 7-303-06866-X |
Index Number: | G229 |
CLC: | G229.276.58 |
Call Number: | G229.276.58/8748 |
Contents: | 本书阐述了凤凰卫视生存空间的八个议题、凤凰品牌战略的八个口号、凤凰节目运作的八个策略、成就凤凰的八场直播、凤凰新闻理念的八个要点等内容。 |