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Communication of politics：cross-cultural theory building in the practice of public relations and political marketing

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Bibliographic Details
Group Author: Ver·Œci·Œc Dejan; Newman Bruce I
Published: Haworth Political Press,
Publisher Address: New York
Publication Dates: c2002.
Literature type: Book
Language: English
Subjects:
Communication in politics > Great Britain
Communication in politics > Slovenia
Campaign management > United States
Campaign management > Great Britain
Campaign management > Slovenia
Communication in politics > United States
Item Description: Journal of political marketing.
Carrier Form: 184 p.: ill. ; 23 cm.
ISBN: 0789021587 (case : alk. paper)
0789021595 (soft : alk. paper)
Index Number: D521
CLC: D521
D5
D034.4
Call Number: D5/C734
Contents: "Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."
Includes bibliographical references and index.
The merging of public relations and political marketing -- Bruce I. Newman, Dejan Ver·Œci·Œc -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plav·Œsak -- Models of voter behavior / Dejan Ver·Œci·Œc, Iztok

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