终结营销混乱 = In search of the obvious:the antidote for today's marketing mess

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Bibliographic Details
Main Authors: 美 特劳特 Trout, Jack ((美)杰克·特劳特(Jack Trout)著)
Group Author: 谢伟山 (译); 谈云海 (译); 陈逸伦 (译)
Published: 机械工业出版社
Publisher Address: 北京
Publication Dates: 2009
Literature type: Book
Language: Chinese
Series: 特劳特营销经典
Subjects:
Carrier Form: 14,194页: ; 25cm
ISBN: 978-7-111-28000-2
Index Number: F713
CLC: F713.50
Call Number: F713.50/2542-4
Contents: 本书分10章,内容包括:“显而易见”的真相、寻找营销的终极战场、混乱不堪的互联网、迷恋创意的广告人等。