终结营销混乱 = In search of the obvious:the antidote for today's marketing mess
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Main Authors: | |
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Group Author: | ; ; |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2009 |
Literature type: | Book |
Language: | Chinese |
Series: |
特劳特营销经典 |
Subjects: | |
Carrier Form: | 14,194页: ; 25cm |
ISBN: | 978-7-111-28000-2 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/2542-4 |
Contents: | 本书分10章,内容包括:“显而易见”的真相、寻找营销的终极战场、混乱不堪的互联网、迷恋创意的广告人等。 |