Screen Library新产品营销·一本正经
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| Main Authors: | |
|---|---|
| Published: |
海天出版社
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| Publisher Address: | 深圳 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
创新营销系列 |
| Subjects: | |
| Carrier Form: | 285页: ; 24cm |
| ISBN: | 978-7-80697-961-7 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/4460 |
| Contents: | 本书全面解读了当前新产品运作的现状，剖析了新产品上市的失败原因，从寻找市场机会，到新产品概念定位；从新产品设计，到新产品测试；从新产品营销战略规划，到新产品上市，都进行了系统高效的实战总结和引导。 |