Screen Library品牌运营与企业利润 = Profit brand：how to increase the profitability, accountability and sustainability of brands
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| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 16,188页: ; 25cm |
| ISBN: | 7-111-20335-6 |
| Index Number: | F273 |
| CLC: | F273.2 |
| Call Number: | F273.2/1611 |
| Contents: | 本书以赢利性为标准来评判品牌，重点论述了一些经常被营销忽略的概念—赢利性、责信度和可持续性，并引述了许多正反案例。 |