品牌运营与企业利润 = Profit brand:how to increase the profitability, accountability and sustainability of brands
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Main Authors: | |
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Group Author: | |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2007 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 16,188页: ; 25cm |
ISBN: | 7-111-20335-6 |
Index Number: | F273 |
CLC: | F273.2 |
Call Number: | F273.2/1611 |
Contents: | 本书以赢利性为标准来评判品牌,重点论述了一些经常被营销忽略的概念—赢利性、责信度和可持续性,并引述了许多正反案例。 |