Customer centricity : focus on the right customers for strategic advantage /

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Bibliographic Details
Main Authors: Fader, Peter S
Published:
Literature type: Book
Language: English
Edition: 2nd ed.
Series: Wharton executive essentials
Subjects:
Item Description: Includes index.
First edition published under the title: Wharton executive education customer centricity essentials, 2011.
Carrier Form: 125 p. ; 22 cm.
ISBN: 9781613630167 :
1613630166
Index Number: HF5415
CLC: F713.5
Call Number: F713.5/F144/2nd ed.