Screen Library真实经济 = Authenticity: what consumers really want
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| Main Authors: | ; |
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| Group Author: | |
| Published: |
中信出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2010 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 26,268页: ; 23cm |
| ISBN: | 978-7-5086-2184-5 |
| Index Number: | F014 |
| CLC: | F014.5 |
| Call Number: | F014.5/4620 |
| Contents: | 本书认为当代消费者已经超越对商品的功能、服务和质量的需要，进入了对商品体验性和真实性追求的经济时代。作者对真实和虚假的概念、冲突、消费者的真实性需要、商家如何提供商品真实性进行了全面深入的探讨。 |