Screen LibraryBrand Atlas：Branding intelligence made visible
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| Main Authors: | |
|---|---|
| Published: |
Wiley,
|
| Publisher Address: | Hoboken, New Jersey |
| Publication Dates: | [2011], ©2011. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | 144 p.: ill. (some col.) ; 24 cm. |
| ISBN: |
9780470433423 (hardback) 0470433426 (hardback) |
| Index Number: | F760 |
| CLC: | F760.5 |
| Call Number: | F760.5/W562 |
| Contents: |
Includes bibliographical references (p. 134-136) and index. "Brand Atlas is the world's first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices"-- |