Screen LibraryDownscaling culture : revisiting intercultural communication /
In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application,...
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| Group Author: | ; ; |
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| Published: |
Cambridge Scholars Publishing,
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| Publisher Address: | Newcastle-upon-Tyne : |
| Publication Dates: | 2016. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application, by utilising a theory of scales in order to understand how culture gets contextualised as speakers communicate and negotiate meaning with each other. As succinctly captured in the title of this volume, it is suggested that research can 'downscale culture' analytically: culture might be, but also mig. |
| Carrier Form: | xiv, 382 pages : illustrations, forms ; 22 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781443890564 (hardback) : 1443890561 (hardback) |
| Index Number: | HM1211 |
| CLC: | G115 |
| Call Number: | G115/D751 |
| Contents: | Table of Contents; List of Figures; List of Tables; Acknowledgements; Chapter One; Chapter Two; Part I: Forming Small Cultures; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Part II: Managing Intercultural Education; Chapter Seven; Chapter Eight; Chapter Nine; Chapter Ten; Part III: Mediated Encounters; Chapter Eleven; Chapter Twelve; Chapter Thirteen; Chapter Fourteen; Postscript; Contributors; Index. |